UNLOOP is an experimental UX/UI project that explores how social media algorithms shape repetitive user behavior. Rather than encouraging users to abandon social platforms, the project aims to increase awareness of unconscious digital habits through interactive experiences, behavioral analysis, and visual feedback.
Designed around a minimalist interface and a structured user journey, UNLOOP guides users through a series of episodes that reveal scrolling patterns, algorithmic influence, and personal usage behaviors. By transforming complex behavioral data into clear and engaging visual interactions, the project encourages users to reflect on their relationship with digital platforms and regain control over their online experience.
UNLOOP combines user experience design, information visualization, and system thinking to present an alternative perspective on everyday social media consumption, turning awareness into meaningful interaction.